As the world eagerly anticipates the FIFA World Cup 2026, a groundbreaking tournament co-hosted by the United States, Canada, and Mexico, new economic impact assessments reveal its potential to deliver unprecedented financial and social benefits. Set to be the largest single-sport event in history with 48 teams and 104 matches, the tournament promises to reshape economies and communities across North America. From June 11 to July 19, 2026, 16 host cities will welcome millions of fans, sparking a multi-billion-dollar economic surge.
Economic Powerhouse: Billions in Output and GDP
Unprecedented Economic Output
The FIFA World Cup 2026 is poised to generate a staggering economic output across its host nations. In the United States, projections estimate a gross output of $30.5 billion, while Canada anticipates CAD 3.8 billion ($2.8 billion USD) in positive economic output from June 2023 to August 2026. Globally, the tournament could drive up to $80.1 billion in gross output, reflecting its far-reaching influence on international markets.
This economic surge stems from a combination of capital investments, operational expenditures, and visitor spending. In the U.S., total expenditure is expected to reach $11.1 billion, including $6.4 billion from tourists and $2.9 billion from FIFA’s budget. Canada’s tournament expenditure is estimated at CAD 1.9 billion, covering infrastructure upgrades, event operations, and visitor-driven commerce.
GDP Contributions
The tournament’s impact on Gross Domestic Product (GDP) is equally impressive. In the U.S., it is projected to contribute $17.2 billion to GDP, with key sectors like accommodation and food ($2.4 billion), real estate ($1.95 billion), and wholesale/retail ($1.5 billion) leading the charge. Canada expects a CAD 2 billion boost to its GDP, with a remarkable multiplier effect: for every Canadian dollar spent on tournament preparations or by visitors, CAD 1.09 is added to the GDP.
This GDP growth is not confined to host nations. The global economy is expected to see a $40.9 billion GDP increase, with significant benefits in wholesale/retail ($2.6 billion) and real estate ($2.3 billion) sectors worldwide, particularly in advanced and developing economies.
Job Creation and Labor Income
Employment Surge
The World Cup will be a catalyst for job creation, generating 184,679 full-time equivalent (FTE) jobs in the U.S. and 24,100 jobs in Canada. Globally, the tournament is projected to create 823,474 FTE jobs, with Canada leading in jobs per match (1,850 jobs per game). In the U.S., sectors like accommodation (31,660 FTEs), air transport (20,055 FTEs), and technical activities (17,097 FTEs) will see significant employment gains.
In Canada, British Columbia anticipates over 13,700 jobs, driven by Vancouver’s seven matches, while Ontario expects more than 8,700 jobs, fueled by Toronto’s six games. Notably, the U.S. generates fewer jobs relative to labor income due to its reliance on high-skilled, high-wage workers, while Canada’s labor market supports a broader range of employment opportunities.
Labor Income Boost
Labor income will also see a substantial uplift. In the U.S., workers are expected to earn $10.2 billion, while Canadian workers will benefit from CAD 1.3 billion in labor income. This influx of earnings will ripple through local economies, boosting consumer spending and supporting small businesses in host cities.
Tourism: A Global Spotlight
Record-Breaking Attendance
The tournament is set to attract 6.5 million fans, with 40% being foreign tourists, each attending an average of two matches. In the U.S., tourist spending is projected at $6.4 billion, while Canada expects CAD 1.4 billion (part of the $7.5 billion global tourism expenditure). These visitors will fill hotels to record occupancy rates, dine at local restaurants, and explore cultural attractions, significantly benefiting hospitality, transportation, and retail sectors.
Related content: Canada and Mexico gain FIFA World Cup Destination Advantage
Legacy Effect
Beyond immediate spending, the World Cup will enhance the global visibility of host cities, cementing their status as premier tourist destinations. A 65% legacy effect is anticipated, meaning sustained tourism benefits for years post-event. Cities like Atlanta, Toronto, and Mexico City will leverage this exposure to attract future visitors, driving long-term economic growth.
Social and Community Benefits
Health and Well-Being
The tournament’s social impact is profound, with an estimated $8.28 billion in global social benefits, including $3.8 billion in the U.S. Increased physical activity inspired by the event is expected to yield healthcare savings, reduce crime rates, and improve mental health. In the U.S., the Social Return on Investment (SROI) ratio is 4.03, meaning every dollar invested generates $4.03 in social value. Canada’s social benefits align with OECD and WHO findings, highlighting how sports participation can prevent non-communicable diseases and enhance community well-being.
Social Media and Engagement
The World Cup is projected to reach 3.2 billion people online, generating $350 million in social engagement value. This digital reach will amplify the event’s cultural impact, inspiring millions to engage with soccer and fostering a sense of global unity.
Host Cities and Regional Impacts
North American Collaboration
The tournament’s 16 host cities—11 in the U.S. (e.g., Atlanta, Miami, Los Angeles), two in Canada (Toronto, Vancouver), and three in Mexico (Guadalajara, Mexico City, Monterrey)—were chosen for their robust sports infrastructure and international connectivity. These cities will showcase North America’s diversity and hospitality, creating a unique cultural experience for fans.
