Carrot Rewards, the Canadian startup that revolutionized the promotion of public wellness, was just announced as the global winner of the OECD’s 2019 Edge of Government Award.
Chosen from over 500 submissions from around the world, Carrot received this top innovation recognition at the World Government Summit in Dubai, UAE, where more than 4,000 senior government delegates gathered to explore new trends, technologies and innovative solutions for the benefit of their citizens.
Carrot, the Canadian App of the Year by MobileSyrup
“Our entire extended team of employees, government partners and stakeholders across Canada and the UK is beaming with pride today,” said Andreas Souvaliotis, Founder and CEO of Carrot Rewards.
“Our goal has always been to touch and improve as many lives as possible, and this type of global recognition by the OECD is the best fuel to accelerate our growth across the world.”
Carrot Rewards is an AI-driven wellness app and brand engagement platform that leverages behavioural economics and nudge theory to motivate and reward users for making better lifestyle choices.
Carrot maximizes appeal and engagement by offering users a choice of rewards from the most popular consumer loyalty programs — in Canada, users can earn Aeroplan® Miles, SCENE® points, Petro-Points™, More Rewards® points, Drop points or RBC Rewards — each time they interact with the app.
More than one million downloads
With over one million downloads, Carrot has been recognized as Canadian App of the Year by MobileSyrup, ranked as a Top 10 Canadian Loyalty Program by the Bond Brand Loyalty Report and as one of the Top Fastest Growing Companies by Canadian Business and Maclean’s.
The Carrot Rewards platform was created in collaboration with Canadian government agencies, health NGOs and the private sector and is now being replicated in other markets, beginning with the United Kingdom in the spring of 2019.
