The 2026 FIFA World Cup is not just a celebration of the beautiful game; it’s shaping up to be an economic game-changer for Canada. With projections of $3.8 billion in positive economic output, the tournament is poised to deliver substantial benefits in terms of jobs, revenue, and international recognition.

A $3.8 Billion Opportunity

According to an economic assessment conducted by Deloitte Canada, the tournament’s economic impact will ripple across the nation. The $3.8 billion output includes contributions of $2 billion to Canada’s GDP and $1.3 billion in labour income. This financial windfall will also create or sustain approximately 24,100 jobs between June 2023 and August 2026.

How the Numbers Add Up

Every Canadian dollar spent on preparations or by visitors is expected to generate $1.09 in GDP. Hosting 13 matches in Vancouver and Toronto, Canada will see an average contribution of $155 million to GDP per match while generating or sustaining 1,850 jobs. These figures highlight the far-reaching economic effects of hosting one of the world’s largest sporting events.

Regional Impacts: B.C. and Ontario

Vancouver: A Pacific Powerhouse

British Columbia, hosting seven matches at Vancouver’s BC Place, is projected to experience $1.7 billion in economic output. This includes $980 million in GDP, $610 million in labour income, and $120 million in government revenue. The tournament will also create or sustain more than 13,700 jobs in the province.

Toronto: A Global Stage

Ontario’s capital will host six matches at BMO Field, contributing $1.3 billion in economic output. The breakdown includes $700 million to GDP, $460 million in labour income, and $100 million in government revenue. Toronto will benefit from over 8,700 jobs created or preserved during the period.

Localized Benefits

The economic spillover is expected to extend to the Greater Toronto Area, with $940 million in economic output, and Metro Vancouver, with $1.3 billion. This regional growth underscores the importance of the tournament beyond the matches themselves.

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Beyond the Game: A Cultural and Economic Catalyst

Victor Montagliani, FIFA vice-president and former president of Canada Soccer, hailed the tournament as a “once-in-a-lifetime opportunity” to showcase Canada on the global stage. He emphasized that the World Cup is not just a sporting event but the largest sports and entertainment event in history, capable of inspiring new generations of Canadian football fans.

Millions of visitors are expected to flock to Canada, staying in hotels, exploring cultural landmarks, and enjoying entertainment hubs. This influx of international attention will further cement Canada’s status as a world-class destination for sports and tourism.

The Rising Costs of Hosting

While the economic benefits are substantial, hosting comes with a significant price tag. Vancouver’s portion of the event is estimated to cost between $483 million and $581 million, including city and provincial expenses as well as stadium upgrades. The B.C. government expects a net cost of $100 million to $145 million after accounting for revenue offsets.

In Toronto, operational and capital costs are projected at $380 million. The federal government has pledged $104.34 million, while Ontario will contribute up to $97 million. These investments reflect a nationwide commitment to delivering a successful event.

The Biggest World Cup in History

The 2026 FIFA World Cup marks a historic expansion, with 48 teams playing 104 matches over 39 days across 16 host cities in Canada, the United States, and Mexico. More than six million tickets will be available, and the event will feature the largest hospitality program in World Cup history.

For Canada, this is more than a sports event—it’s a legacy moment. The tournament will build on the country’s growing football culture, inspire future players, and deliver long-lasting economic growth.

A Legacy of Growth

Peter Montopoli, Chief Tournament Officer for FIFA World Cup 26 Canada, highlighted how the tournament will leave a lasting impact. “From creating thousands of jobs to generating billions in economic activity, this is a testament to Canada’s commitment to excellence,” Montopoli said.

As Canada counts down to June 12, 2026, when the first match kicks off in Toronto, the nation is not only preparing to welcome the world but also positioning itself for an era of growth, prosperity, and global recognition.

Canada’s role as a co-host of the 2026 FIFA World Cup is more than an economic milestone—it’s an opportunity to unite the nation under the banner of sport, culture, and shared success.

Photo of the portrait: Depositphotos