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Businessmen promote business tourism in Venezuela

Businessmen promote business tourism in Venezuela

Posted by Dubraswka Aguilar on May 05, 2014

Growing business opportunities in Venezuela, both industrially and commercially, have greatly influenced the so-called business tourism in the region. Such opportunities have also promoted an increase in hotel infrastructure, as well as in all kinds of services to businessmen, investors, specialists, and technicians that travel around the country.

The oil industry (the country’s most prominent industry), the recent incorporation of Venezuela to Mercosur, and its strategic alliances among the region add up more visitors to the executive tourism that local and foreign companies create, giving life to this territory. Assemblies of the main chambers and associations like "Fedecámaras" and "Conindustria y Consecomercio", as well as well-known medical associations, pharmaceutical organizations, and management conventions such as "La Cumbre del Exito" (The Summit of Success), are some of the business-oriented events that take place annually in the country.

In order to support the Venezuelan touristic industry, important international hotel chains (J.W. Marriot, Intercontinental, and Embassy) and national chains led by Eurobuilding and Lidotel Hotel Boutique, have placed themselves in the main cities of the country. This has allowed them to attend the considerable amount of visitors that move around the territory due to commercial interests.

Holiday seasons aside, 60% of the passengers that travel around Venezuela by air do it for business reasons, which ratifies Venezuela as a hub for the development of business tourism.

According to a report issued by the Ministry of Popular Power for Tourism (Mintur in Spanish), during 2013, 237,208 foreigners entered Venezuela with commercial or business purposes. The Capital District and the state of Nueva Esparta served as the main hosts for these foreigners. PanamericanWorld considered three important options that meet the requirements of combining optimal hotel infrastructure, touristic appeal, and the facilities to set business plans:



The Venezuelan Capital District is the most strategic point to make business in the country, and one of the places that has the most options in gastronomy, leisure, and culture around the country. The majestic Cerro Ávila, which can be seen from the entire city, has become the centre of this specific type of tourism. Along the town of Galipán, lodgings and convention areas for corporate meetings combine masterfully with the vegetation, the weather, and an excellent view of the city.

In terms of lodging, there are many the options that the business traveler can consider. Zoila Carpio, general manager at Pestana Caracas Hotel & Suites, highlighted the fact that “70 % of the hotel guests are corporate tourists from the pharmaceutical, telecommunications, and construction industries; and the rest is a mixture of families and groups”. 

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The declarations of Carpio are supported by a report of the National Federation of Hotels of Venezuela, that says that the occupied capacity of hotels in the Venezuelan capital reached an 86% in June 2013.

Due to the high demand for rooms, the city is constantly renewing its infrastructure. The most recent bet is the Hotel Cayena Caracas, that throws in a concept that is exclusively for businessmen and offers competitive advantages to satisfy the needs of the corporate client.

Besides these alternatives, the main hotel chains in the world are set in the capital with important offers in services for conferences, workshops, expositions or fairs.

In Caracas, it is custom to end a business meeting with a good dinner. Besides the international options that the five star hotels offer, such as the Tamanaco Intercontinental or the Renaissance, there is a great proposal of fusion, mediterranean, meats, and re-invented Venezuelan food. This is the case of the restaurant Alto, ran by the well-known chef Carlos García.

How To Get There?

Because of its strategic location, Caracas is 30 km away from the main international and national airport of Venezuela, Maiquetia’s Simón Bolivar airport, where domestic flights (lasting no more than an hour), and international flights arrive from all of the american and european continents. 

Isla de Margarita

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Mintur (The Ministry of Tourism of Venezuela) has based the development and progress of this Caribbean Island on tourism as its major economic resource, such that visitors can gather in high-standing hotels inside the neo-spartan territory, and at the same time, enjoy the appealing island. This touristic destination is the Venezuelans’ and the foreigners’ favourite, because of its huge offer in accommodation, gastronomy, the absolute charm of its beaches, and its intense night life.

The urban and architectonic development of the island is focused in the construction of boutique hotels that offer their guests an exclusive and personalized customer services to make their business trip more comfortable.

An example of this tendency is Isabel La Catolica, a well designed hotel that keeps its colonial façade, which contrasts with its contemporary interior. Its gastronomic offer stands out because of its mediterranean flavours, and recipes that come only from the west of Venezuela. Moreover, its location in the Pampatar zone, offers businessmen the biggest culinary variety in the island that includes famous restaurants such as Casa Caranta, El Fondeadero or Mondeque.

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Carla Alvarenga, communications manager at the hotel, states that the hotel was created “inspired in closeness, and the centrality that has it all; every foreigner that stays at our hotel has every space and installation and all the necessary to successfully manage corporate businesses of the highest quality standards”.

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Another option in the city is the Lidotel Hotel Boutique, with a business style, and a vanguardist ambiance, it is fancy and classy. It is located in the heart of the biggest shopping centre of the island, “Sambil Margarita”, and it is only 20 minutes away of the best beaches in the island (El Agua, Parguito, and Manzanillo).

How To Get There?

From the Maiquetía airport you can take a domestic flight, that is only 35 minutes long, by any Venezuelan airline. Conviasa, the main national airline, is planning on creating a terminal that flies from Margarita to Manaos, Brazil and to Nicaragua.


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Carabobo occupies a part of the Venezuelan territory that could be considered exceptional and strategic. Due to its closeness to Caracas, it is an industrial park that is home to more than 500 of the most important companies of the country, 70% of the manufacturing venezuelan industry, and to one of the most active ports in Venezuela, Puerto Cabello. This is why it represents a huge appeal to investors, being a true centre of industrial and touristic development.

An Icon to the business activities of the city, is the Hesperia World Trade Centre Valencia Hotel, who’s strength is its outstanding offer of facilities perfect for business development, high level events, and conventions. Non of the other hotels in the city exhibit a corporate style like this one. In it, there have been international artists’ concerts, such as Vicente Fernández and Julio Iglesias, as well as the Summit of Success, which on its last edition had speakers such as John C. Maxwell and Ismael Cala. Furthermore, they recently inaugurated their convention centre, that has capacity  for more than 3 thousand people in congresses, symposia, conventions or important social events. 

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On a different note, if the work schedule allows it, the businessman can go to the Carabobo Field, the place where the battle for Venezuelan independence happened, on the 24th of june of 1821, or they can visit the baseball museum which displays the history of excellence in national sport.

How To Get There?

Venezuelan airlines such as Láser, Aserca, Avior, and Aeropostal connect Valencia with three of the most important cities: Maracaibo, Barcelona, and Isla de Margarita. While Copa, and Avianca offer direct flights from Panama and Bogota respectively, to this industrial destination. If you want to get there by land, you can go from Caracas by the regional Highway (Autopista Regional del Centro), and it is a three hour trip.


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