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3 Social Media Strategies Startups Should Adopt Right Away

3 Social Media Strategies Startups Should Adopt Right Away

Posted by PanamericanWorld on February 20, 2017

While starting out, startups not only need to focus on their product but alongside also need to get some of basic marketing strategies right. An important aspect of this process is social media strategy.

Speaking to Entrepreneur, Shekhar Sahu, who has co-founded HealthcareMagic along with Kunal & Nitesh, spoke about the three main social media strategies that startups should primarily focus upon.

Today, HealthcareMagic is the largest telemedicine company globally where more than 20,000 Doctors & Specialist answer health questions round the clock. In May 2014, HealthcareMagic was acquired by Ebix, Inc. for $18.5 million. Shekhar is an angel investor at LocalQueen, KijiFoods, IndoFash, ZoomRoad & 5 more start-ups. 

Content is king

Since the time the internet has arrived, content has remained the king. If a startup wants to gain more followers or customers, you will have to always focus on your content. It should be in line with what you are selling, which is basically your product. Once you have built that audience, a 1000 followers on Facebook and Twitter is good.

Frequency

The frequency is also important - for example if you have a product that is for the Indian audience, make sure you share your content according to Indian timings. If your product is for European countries, schedule your content according to their timings and social media allows you to do that.

Content should be simple, engaging and easy to understand, irrespective of what your product is.

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